COOKIES AND PRIVACY POLICY
At Yogiraj we care about your personal privacy and want you to feel safe when shopping with us. This policy describes how we collect, use, store, and protect your personal data in accordance with the General Data Protection Regulation (GDPR).
1. Who is responsible for your data?
The data controller is:
The Yoga House Sweden AB
Company registration number: 559073-7713
E-mail: [email protected]
Address: c/o A House
Östermalmsgatan 26A
114 26 Stockholm
Sweden
If you have any questions regarding our handling of personal data, you are always welcome to contact us.
2. What data do we collect?
We only collect personal data that is necessary for us to be able to provide our services. Examples of data we may process include:
3. Why do we collect the data?
We process your personal data in order to:
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Manage and deliver your order
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Send order confirmations, delivery notifications, and customer service messages
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Handle payments and possible returns
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Provide customer support
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Send newsletters and offers (only if you have consented)
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Improve our website and tailor content
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Comply with applicable legal requirements, e.g. the Swedish Bookkeeping Act
4. Legal basis for processing
We process your personal data on the following legal bases:
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Contract: To fulfil the purchase agreement with you.
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Legal obligation: To comply with legal requirements.
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Legitimate interest: To improve our services and provide relevant marketing.
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Consent: When you have actively agreed, e.g. to receive newsletters.
5. How long do we store your data?
We store your personal data only as long as necessary for the purposes for which it was collected, or as long as required by law.
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Order information is stored for 7 years in accordance with the Bookkeeping Act.
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Newsletter data is stored until you choose to unsubscribe.
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Account information is stored until you choose to delete your account.
We strive to process your personal data primarily within the European Economic Area (EEA) in our own IT systems. However, data may be transferred to and processed in a country outside the EEA (“third country”). Such transfer only occurs to countries with an adequate level of protection and in accordance with applicable legislation. If data is transferred to a partner in the United States, this is only done with companies covered by the so-called “Privacy Shield”, an agreement on data protection between the EU and the US.
6. Sharing of data
To be able to offer the above-mentioned services and fulfil our commitments to you as a customer, we share your personal data with companies that act as data processors for us. Data processors process the information on our behalf and according to our instructions, and assist us with IT services, payment services, logistics, and marketing. This is only done for the purposes for which we collected the data and only with companies that can provide sufficient guarantees regarding security and confidentiality.
We never forward, sell, or exchange your personal data for marketing purposes with third parties.
We may share information with trusted partners who help us provide our services, such as:
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Payment solutions (e.g. Klarna, Stripe, Swish)
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Logistics and shipping companies (e.g. PostNord, DHL, Bring, Shelfless [3PL])
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IT and hosting providers (E37)
- Customer service and orders (Zendesk, Fortnox)
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Newsletter and marketing systems (Mailchimp)
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Marketing and analytics platforms (e.g. Meta [Facebook/Instagram], Google, TikTok)
These providers may, depending on your use of our services, access certain information such as IP address, cookies, and purchase behaviour. All processing is carried out in accordance with applicable data protection legislation and our agreements.
All of our partners act as data processors and handle your data in accordance with GDPR and our data processing agreements.
This website uses cookies to manage items in the shopping cart, login to “My Account”, and certain functions that should only be displayed once per visitor. If you close your browser and later return to the store, your settings and items in the shopping cart are saved using cookies. We also use cookies to adapt and make information and marketing as relevant as possible for you.
Login information to “My Account” is stored in a so-called session cookie and is therefore deleted when you close your browser. Our other cookies do not store any information that can identify you personally.
We also use cookies for statistical purposes, e.g. to see which products the same visitor looks at, in order to offer automatic product recommendations.
7. Cookies & Tracking
We use cookies on our website to improve your experience, analyse traffic, and tailor marketing. You can choose to block cookies in your browser, but some functions may then stop working.
We use Google Analytics and Google Ads, which also set cookies, to better understand how visitors use our website and to support our marketing. These cookies do not contain identifying information about who you are.
Our social media integrations with AddThis for Meta, Google+, and Instagram also set cookies. These cookies do not contain identifying information about you as a visitor. For more information, see the AddThis privacy policy.
Cookies are used, among other things, to:
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Remember your settings and shopping cart
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Measure and analyse user behaviour on the website
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Tailor marketing in our digital channels
Analytics and marketing platforms
We work with third-party providers for advertising and analytics, including:
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Meta (Facebook/Instagram) – for targeted advertising and campaigns
- Pinterest
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Google (Google Ads, Google Analytics, YouTube) – for analytics, statistics, and marketing
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Newsletter platforms (Mailchimp) – for e-mail marketing
These providers may, via cookies or similar tracking technologies, collect information about your behaviour on our website (such as IP address, page views, and clicks). The information is used to provide us with statistics and to display more relevant ads in external channels.
Consent to cookies
When you visit our website, you will be given the option to consent to or reject the use of non-essential cookies. You can change or withdraw your consent at any time via your browser’s cookie settings.
Necessary cookies (e.g. for handling the shopping cart and checkout) are always used since they are required for the website to function.
8. Your rights
As a customer, you have the following rights under GDPR:
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Request a record of what personal data we process about you
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Request correction of inaccurate data
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Request deletion of your data (“the right to be forgotten”)
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Request restriction of processing
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Object to certain processing, e.g. direct marketing
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Request transfer of your data (data portability)
If you wish to exercise your rights, please contact us using the contact details above.
9. Security
We take technical and organisational security measures to protect your personal data against unauthorised access, loss, or misuse.
10. Supervisory authority
If you believe that we are processing your personal data incorrectly, you can contact us or file a complaint with the Swedish Authority for Privacy Protection (IMY).
11. Changes to this policy
We may update this privacy policy from time to time. The latest version is always available on our website. In the case of major changes, we will notify you by e-mail or in another appropriate way.
Last updated: 2025-09-23