The short story
Yogiraj creates premium products for yoga, movement and recovery – developed with deep yoga expertise and shaped by Scandinavian simplicity. Since 2011, we have created yoga mats, bolsters, meditation cushions and wellness essentials that combine function, comfort and timeless design to support both practice and everyday wellbeing.
Rooted in the Nordics and inspired by Scandinavian simplicity, we create products for yoga, pilates, meditation, restorative practice and mindful movement – designed for both beginners and experienced practitioners, at home, in studios and in some of the world’s leading wellness destinations.
What does Yogiraj mean?
Yogiraj means “King of Yoga” and is traditionally an honorary title given to an experienced yogi and teacher. For us, the name represents something broader – the belief that yoga is for everyone, regardless of experience, age or background. Everyone has their own path into yoga, movement and recovery.
Our story
Yogiraj was founded in Sweden in 2011 by a neuroprofessor at Lund University and certified yoga teacher with his own yoga studio. Combining scientific understanding, years of yoga experience and a strong focus on functionality, the ambition was to create products that truly support people’s practice – from active yoga and pilates to meditation, restorative yoga and recovery.
Since the beginning, Yogiraj has evolved in close collaboration with yoga teachers, studios and practitioners to develop products appreciated in studios, retreat environments, homes and gyms alike.
Yogiraj today
For many years, Yogiraj has been a trusted choice among yoga studios, teachers and practitioners across the Nordics. Our products are used daily in homes, studios, gyms and wellness environments by people seeking thoughtful functionality, comfort and timeless design.
We believe in the value of movement, stillness and everyday rituals that create space for balance and recovery. That is why we create products designed to support everything from dynamic yoga and pilates to restorative practices, meditation and slower moments of movement.
Scandinavian design meets yoga expertise
Inspired by Nordic simplicity, nature’s calming tones and timeless Scandinavian design, Yogiraj creates products designed to feel as good to use as they are to live with – clean lines, harmonious colours and thoughtful functionality appreciated over time.
For us, yoga is not only something practiced on the mat – but part of a more mindful way of moving through everyday life.
[email protected]
Yogiraj is part of The Yoga House Sweden AB
c/o A House
Östermalmsgatan 26 A
114 26 Stockholm
Sweden